Tissot Vs Tag Heuer: Entry Level And Mid-Range Swiss

In this article, we will be looking at the Swiss watch brands Tissot Vs Tag Heuer. We all know that Swiss brands are considered to be the pinnacle of achievement in watchmaking.

While these are both Swiss luxury brands, they differ in one major area. Tissot is more of an entry level Swiss brand, while Tag Heuer is a mid-range Swiss luxury brand.

That is what makes this such an interesting comparison. Because here, we will be able to examine the differences. We will get to see first hand what differences, if any, there are in the quality between the two.

In order to do this, we will be comparing several key factors between these brands. These are: the build quality, styles, and pricing differences between them.

Whichever brand has the best quality and styles at the best prices will get the win. First though, let’s take a small look at the history of these brands, and what they have to offer.

About The Brands


This Swiss brand was founded in 1853. Their goal was to produce luxury Swiss watches at more affordable prices. It took them a little while to gain traction in the markets, however. They really didn’t hit their stride until around the 1920’s and 30’s. It was at this time that they really started gaining popularity and notoriety.

Since then, they have even gone as far as to be a featured as the official timekeeper in various different championship sporting events. They have been featured in hockey, fencing, cycling events, and more. So, they have definitely caught the attention of the public eye.

Additionally, Tissot has had it influences in the watch industry as a whole. Tissot is responsible for releasing the world’s first multifunctional tactile watch. They are also noted for producing the world’s first anti-magnetic watch.

So, all in all, Tissot has definitely earned its brand name recognition in the industry.

Tag Heuer

Tag Heuer is another highly recognized Swiss luxury watch brand. Formed in 1860, the company’s focus was on the accuracy of their watches. Chronograph watches were their area of expertise.

This led to Tag Heuer also being featured as the official timekeeper in various sporting events, especially racing. They even teamed up with other watch companies such as Breitling and Hamilton when they produced some of the world’s first automatic chronographs.

In 2011, Tag Heuer proved to be masters of their craft with the release of the Mikrograph. The Mikrograph was a self-winding chronograph watch that boasted an accuracy to 1/100 of a second. This was the first the world had ever seen of a stopwatch with that that degree of accuracy.

These days they produce all types of watches but are still widely renowned for their chronographs.

Now that we learned a little bit about the background of these brands, let’s start directly comparing their watches, beginning with the build quality.

Tissot Vs Tag Heuer: Build Quality

tissot vs tag heuer build


In Tissot’s library of watches, you will find mechanical, quartz, digital, and even smartwatches. Their watch cases are mainly made of stainless steel, but there are also models that sport titanium cases.

Additionally, some cases may be gold or gold plated as well. The dial windows on Tissot’s watches will usually be made of sapphire.

For water resistance, you have watches that range from as low as 30 meters of resistance up to 100 meters, on average. It just depends on the model.

Tag Heuer

Tag Heuer produces automatic and quartz analog watches, as well as smartwatches. They typically have cases made of stainless steel. Titanium or ceramic bezels are also quite common on many of their analog watches.

Once again, dial windows will be sapphire, which is common among luxury watches. The water resistance in Tag Heuer watches tends to be at least 200 meters, but some models have much higher water resistance than that.

Verdict On Build Quality

When it comes to the overall quality of the builds, Tag Heuer takes the lead. Next, we’ll take a look at the design and styles of these watches.

Tissot Vs Tag Heuer: Design & Style

tissot vs tag heuer design


In addition to chronographs, Tissot runs the gamut of luxury watch types, including minimalist, business casual, and dive watches.

Not only do they have the standard luxury watch designs, but they also have more modern styles to suit a new audience. This is especially the case in their digital and smartwatches.

Tag Heuer

Within Tag Heuer’s collections, you will find much the same. They have many of the traditional luxury styles as well.

Some of their designs do have a more novel added flair, but for the most part, they use the same tried and true luxury watch design formula.

Verdict On Design & Style

Both brands offer both the traditional, as well as their own respective unique takes on luxury watches. Ultimately though, I feel that Tissot is the more progressive of the two when it comes to designs styles. Lastly, let’s take a look at the pricing differences between these two luxury brands.

Tissot Vs Tag Heuer: Pricing

tissot vs tag heuer pricing

When it comes to pricing, there is an obvious difference in the price structure between these two brands. Tissot, as we have already stated, is more of an entry level Swiss luxury brand. Tag Heuer, on the other hand, is a mid-level Swiss luxury brand.

These differences are reflected in the prices. Tissot watches are consistently priced in the mid range, while Tag Heuer watch prices trend higher.

So, quite clearly, if you are looking for a more budget friendly Swiss luxury option, Tissot would be the brand to focus on.

Check Tissot Watch Prices on Amazon

Check Tag Heuer Watch Prices on Amazon

And now, we can come to our final conclusion.

Final Conclusion

Based on what we have looked at here today, while Tag Heuer watches may be of a slightly higher quality, Tissot watches have a more diverse and modern range of styles, as well as a lower price barrier to entry when it comes to making a purchase.

However, if you are looking for a slightly higher-grade Swiss watch, Then Tag Heuer would be the go-to. But as always, ultimately which brand a person chooses is up to them.

That’s it for this comparison! If you liked it, then we have many other similar ones where we compare different brands and such. You can find those here

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